Coinbase, one of the largest cryptocurrency exchanges in the world, is doubling down on its U.S. expansion by opening a new office in Charlotte, North Carolina. As part of this move, the company plans to hire over 130 employees, focusing heavily on compliance, customer support, and back-office operations. The announcement marks a significant strategic investment in the fintech sector of Charlotte, further cementing the city’s growing reputation as a financial and tech powerhouse.

Charlotte isn’t just another dot on the map for Coinbase — it’s a calculated choice. Known as the second-largest banking center in the U.S. after New York City, Charlotte offers a deep talent pool of professionals with financial services experience, especially in compliance and regulation. This aligns closely with Coinbase’s need to navigate the increasingly complex regulatory landscape in the U.S.

In a statement, Coinbase emphasized its desire to tap into Charlotte’s rich ecosystem of finance and technology professionals, noting that the move complements the company’s ongoing commitment to compliance excellence and customer support.

This expansion also coincides with a broader wave of optimism in the crypto industry following signals from President Donald Trump’s administration, which has expressed a more supportive stance toward digital assets and blockchain innovation. Coinbase CEO Brian Armstrong has pointed to this regulatory shift as one of the driving forces behind the company’s aggressive hiring spree in 2025, which is expected to bring in over 1,000 new U.S.-based employees.

The more favorable climate has sparked renewed interest from both institutional and retail investors, and Coinbase is strategically positioning itself to scale in anticipation of growing demand.

While Coinbase has operated as a remote-first company since 2020, this new Charlotte office introduces a hybrid model. Roughly 95% of Coinbase’s workforce remains remote, but the company recognizes that certain functions — particularly those involving sensitive regulatory and customer operations — benefit from physical collaboration and on-site oversight.

The Charlotte office will provide a dedicated workspace for these roles while still offering flexibility for employees who prefer to work remotely.

The local economic impact of Coinbase’s expansion is expected to be substantial. With an average salary range between $96,000 and $117,000 for the new positions, the move will inject high-paying jobs into Charlotte’s job market. The expansion is also likely to attract other fintech firms to the area, as major players increasingly look beyond traditional financial hubs like New York and San Francisco.

City officials have applauded Coinbase’s investment, calling it a “milestone moment” for Charlotte’s tech and finance sectors.

“Coinbase’s decision to choose Charlotte underscores the city’s rising profile in the financial technology space,” said a spokesperson from the Charlotte Regional Business Alliance. “This will strengthen our position as a center of innovation.”

Charlotte is just one part of Coinbase’s broader national expansion strategy. In recent months, the company has also announced hiring pushes in several other U.S. cities, reflecting its commitment to domestic growth despite ongoing global operations. The U.S. remains one of Coinbase’s key markets, particularly as new crypto regulations take shape and spot Bitcoin ETFs gain traction among investors.

Coinbase is also continuing to diversify its offerings, with recent initiatives including zero-fee stablecoin transactions, strategic partnerships with PayPal, and infrastructure improvements aimed at institutional investors.

Coinbase’s Charlotte expansion is emblematic of a larger trend: crypto companies are not only surviving regulatory pressure but in many cases, thriving by proactively investing in compliance, customer service, and local communities.

This development suggests a maturation of the industry — one that sees regulation not just as a challenge, but as a strategic pillar for long-term success. In choosing Charlotte, Coinbase isn’t just setting up shop; it’s planting a flag in what could become a major hub for digital finance in the U.S.

As Coinbase continues to grow, its Charlotte office will likely play a critical role in the company’s operational framework, especially in regulatory affairs and user-facing support. The firm’s investment in the region sends a strong message: crypto isn’t retreating — it’s embedding itself into the fabric of American finance.

For Charlotte, the partnership offers a rare opportunity to shape the future of financial technology. And for Coinbase, it’s another step toward building a more robust, compliant, and accessible global crypto ecosystem.